"QUALIA is a Sony group-wide movement aiming to truly touch our customers' hearts through all Sony's activities from product creation, marketing, services to content creation, leading to the creation of Emotional Values.

In the Electronics sector, the "QUALIA" project started from May 2001, and Sony's Network Companies have planned and proposed a number of "QUALIA" products. These proposals are reviewed by the 'QUALIA Committee' which is composed of members of Sony's Top Management. The criteria for selection will not only be functionality and specifications but also the ability to create "Emotional Values". Product proposals which are accepted will be given a 'QUALIA number'. Currently, 17 "QUALIA" products have been assigned and this number will grow as new proposals are evaluated and approved.

Sony's engineers have striven not only to meet the demands of economy or productivity but also to reflect their inspiration and creative passion in products which are truly "QUALIA".

The "QUALIA" Project goes beyond the boundaries of manufacturing and design excellence. "QUALIA" also encompasses sales and marketing activities: customers will be able to experience "QUALIA" at the 'QUALIA Tokyo' and 'QUALIA Osaka' stores, and 'QUALIA concierges' will be available to visit to give on-site consultations."

www.sony.jp/products/Consumer/QUALIA/