Founder of Wallpaper magazine, Wink Media and knows how to do marketing targeting Airport Loungers and Macchiato Bar Hangers.

"After months of speculation, Time Inc has shelved plans for an upscale women's fashion magazine to be edited by Wallpaper founder Tyler Brule. The news shouldn't faze Brule, who is instead developing a new health and sportswear title for the company, code-named Tart. "It will be about the business of sport as much as sport as a pursuit," says Brule, who has also recently launched an advertising agency called Wink. "If, for example, there is a new fabric technology that will revolutionize the way shoes are made, we'll cover it." Sounds about as interesting as lawn bowls, but then who knew anyone would buy Wallpaper, a magazine about cellophane noodles and trips to Melbourne? Brule has also just announced plans to peddle his yuppie porn through a new Wallpaper website, to be launched next month. "The aim is to sell products which we feature in the magazine from all over the world, but tweaking them slightly, say, by making them a different color, so that they can only be bought through us." Push that envelope, Tyler. Newly-rehabilitated Puma has already signed a deal with the publication to produce a line of "tweaked" Wallpaper sneakers. No word on what wild-and-crazy color they'll be, but we look forward to completing the Wallpaper malnourished 19-year-old look with other co-branded items like a Coppertone fake-tan cream (say, in green), and Guerlain in-flight moisturizer in a bright puce." From Hint magazine.

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