Promoting a lifestyle fashion product at a lifystyle fashion show and attracting attention without being absurd is hard. The Freitag Bros. succeeded by engaging three old 'Koelsch' ladies, vested them with freeway bags plus Le Coq Sportif sneakers and let them hang around their booth.

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While Dani was in Tarifa last summer, he had is own weblog at www.tagfrei.com.